GarMap keeps track of when garments become noticeable, where they help, restrict comfort or create memories.

THE CONSCIOUS WEARING PROJECT

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The Conscious Wearing Project

Why do some garments stay in use while others fall out of rotation?

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This project explores how clothing feels and functions in everyday life.

By paying closer attention to what we wear—and what we don’t—we can better understand what supports longer relationships with the clothes we already own.